IP Rules Podcast
Shireen Smith: Business and Intellectual Property lawyer and Coach, Adviser on Licensing and Franchising, and Business Branding Strategist | EntrepreneurBusiness and Intellectual Property are intertwined in our digital economy. IP is relevant to every business when starting, growing or exiting. Through a series of IP focused podcasts and interviews, the show demonstrates IP in action. IP is not just a “legal” topic aimed at special businesses with patents or trade marks to protect. It needs to be considered by every business to build value and strong foundations. This is fundamental to licensing and franchising.
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